Hullmark Acquires Interest In Jane Finch Mall, Will Manage Redevelopment

Brad-Jay Investments, which has owned and managed Jane Finch Mall in Toronto’s Jane and Finch neighbourhood since 1968, has taken a major step toward transforming the site. In June 2025, the company announced that Hullmark, a respected Toronto-based developer, has acquired a minority stake in the property and will take on the role of Master Development Manager to oversee a comprehensive redevelopment project. This marks a pivotal milestone in a project set to unfold over decades, reshaping a long-standing community hub.

The redevelopment plan received approval from the City of Toronto in August 2024. It calls for a phased, mixed-use transformation, blending new housing, retail offerings, and community amenities to meet the evolving needs of local residents. From the start, Brad-Jay has emphasized that finding the right development partner was key, and that Hullmark’s experience in thoughtful, neighbourhood-focused urban work made them a fitting choice.

Brad-Jay has also driven a community-based visioning process, known as “jfm+,” which launched in 2021. Through that initiative, local residents and Mall tenants shaped the project’s direction. The process involved over 2,000 residents through conversations, walking tours, workshops, and community events, ensuring that the redevelopment reflects community needs and aspirations. In that spirit, the partnership with Hullmark is seen as reinforcing the project’s commitment to respecting local voices and long-term benefit.

The first phase of construction is expected to deliver six towers ranging between 27 and 50 storeys atop lower-rise podiums, sprouting mainly over the Mall’s existing parking areas. The design allows most of the Mall to stay open during redevelopment, and aims to deliver approximately 2,650 housing units of various sizes, along with retail space, a daycare, indoor amenities, and public park space. This approach supports gradual change and continuity where possible.

The redevelopment is carefully timed alongside the coming Finch West LRT, which will stop just in front of the site and is expected to launch in the near future. Phase one is just the beginning; later phases are expected to include further towers, podiums, and larger commercial space, all guided by a master plan that unfolds gradually over 15 to 20 years, keeping the Mall’s role as a community anchor intact.

Jeff Hull, president of Hullmark, noted that the project carries personal significance as his grandfather helped establish the local hospital and contributed to the neighbourhood’s early growth. The redevelopment reflects Hullmark’s belief in working with long-standing community vision, while Brad-Jay’s CEO, Jay Feldman, praised Hullmark’s track record and community approach. Together, the companies emphasize sustained, careful collaboration with residents and Mall tenants, aiming to shape a future that balances change with local identity and continuity.