New real estate platform aims to create ‘more value for the home seller’

A new real estate platform has quietly begun to change how people in Canada sell their homes. Called Hyyve, this platform is now live in Toronto with about 500 carefully chosen agents who offer upfront cash to home sellers in return for the chance to list their property. Sellers can look at different proposals from agents, comparing them side by side based on the cash offer, the agent’s background, and what extra services they provide.

In the Hyyve model, home sellers post their property details, including photos and videos, and agents send in proposals that outline what they offer. These can include marketing ideas, staging services, or even lower commission rates. Sellers can then pick the agent that feels right for them, weighing both money and overall value.

What makes Hyyve different from the usual real estate process is the upfront cash offer. The winning agent provides money to the seller before any sale happens. Hyyve then takes a portion of that bid called a success fee from the agent, but sellers receive the rest right away. This gives sellers immediate funds and makes the whole process more transparent.

This platform addresses a common problem. Many Canadians pick their agent based on a personal referral, and nearly half regret their choice. Hyyve responds by creating competition. Sellers can see what top agents are offering and choose based on performance and proposals, not just someone they know.

Some experts believe Hyyve could be a good addition to the market. It offers sellers more transparency, and for agents it is a way to compete directly for listings. Still, there is a worry that some sellers might choose only the highest upfront cash offer and not look beyond that. To help avoid this, Hyyve encourages sellers to think about value, not just price.

Hyyve also brings in helpful services from partners to make selling smoother. These include tools for virtual staging, legal help, financing, inspections, renovations, moving, and insurance. All of these are built into the platform to support sellers at every step.