Toronto Development Marketing Firm L.A. Inc. Closes After 40 Years

After 40 years in business, Toronto’s development marketing firm L.A. Inc. has officially closed its doors. The company made the announcement in late May 2025, calling this moment “the end of an era.” L.A. Inc. said that despite decades of storytelling success, recent economic challenges and market headwinds made continuing untenable.

Founded in 1985 by veteran ad executive Lawrence Ayliffe, L.A. Inc. quickly earned a reputation for creative excellence in the real estate sector. The agency handled branding and campaigns for iconic projects like One Bloor, M City and 357 King West—turning renderings and plans into emotional stories and powerful visuals for buyers.

David Klugsberg, who served as the company’s President & COO for 25 years, shared that he is heartbroken to see the closure. He expressed gratitude to current and former staff, clients, vendors and consultants, many of whom became friends over the years. Looking ahead, he plans to stay involved in some ongoing projects while taking time for family and personal renewal.

During its nearly four decades, L.A. Inc. worked with major developers such as National Homes, QuadReal, Fengate Asset Management and Mattamy Homes, and notable clients like Leon’s Furniture, Ray-Ban, B+H Architects and analytics firm Urbanation. Their focus was building brands that shone in competitive real estate markets.

The firm’s marketing prowess helped launch some of Toronto’s most visible condos and rental buildings. In One Bloor’s campaign, for example, L.A. Inc. created everything from the logo to brochures, signage, websites and ads. Their slogan “This is your fantasy” aimed to match architecture, location and lifestyle into a single inviting message.

As the firm closes, many in Toronto’s real estate community see this as a loss of a creative cornerstone. L.A. Inc. shaped much of the city’s urban identity through its campaigns and storytelling approach. With its closure, leaders and colleagues emphasize both gratitude for decades of influence and sadness for what has ended—and optimism for what the team’s collective future may hold.